CCEI at HITEC Dubai: A Strong Presence, meaningful connections, and a promising future in the Middle East
Our team has just returned from HITEC Dubai, and we’re thrilled with how impactful this edition was for CCEI Middle East. Over three packed days, we had the opportunity to connect with industry leaders, innovators, and professionals from across the region and every conversation confirmed something we’ve long believed: the Middle East is not only a strategic market, but also a region filled with energy, ambition, and exciting opportunities for the future of connected pool solutions.
From the outset, our presence at HITEC Dubai was about more than just showcasing our solutions : it was about engaging in real dialogue. We exchanged ideas with hoteliers, engineers, contractors, and integrators, all with a common goal: to create smarter, more sustainable, and more enjoyable aquatic spaces. These conversations were not only insightful, they were inspiring and they reinforced the importance of being present, local, and available to support the market’s needs directly.
Having a dedicated team on the ground, led by Shady Rabeia, allows us to go beyond just delivering products. It means offering tailored advice, on-site support, and real-time responsiveness: all essential elements for building long-term partnerships in the region. Whether it’s automation, lighting, or water treatment, the expectations here are high and we’re ready to meet them with solutions that are as reliable as they are innovative.
Our time at HITEC was also a moment of pride for our growing CCEI Middle East team. It marked a new chapter in our journey: one where we are not just entering the market, but fully committing to it. Being here means we can better understand local challenges, anticipate trends, and collaborate more closely with our partners.
To everyone who stopped by our stand, thank you. Your enthusiasm, your questions, and your feedback drive us forward. And to those we haven’t yet met: we’re here, we’re growing, and we look forward to connecting soon.
The future is bright and it’s just beginning for CCEI in the Middle East.